Corporate

User Experience Design(UI/UX)

overview

Design leadership increases profit, drives innovation, and creates social good.

InformaticsTec invented Goal-Directed Design, a high-impact problem-solving framework. Through deep qualitative research, we uncover your customers’ behaviors and motivations. We use these insights to design creative solutions that inspire loyalty and achieve ambitious business goals. Our approach is collaborative, and our recommendations are actionable.

Solutions

Our UX Design Process

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    Research

    User-centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA). Business priorities often lack the reality of authentic user needs. What is awesome and matters to users isn’t always what we “think” is awesome. At the research stage, we help you to discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals. Our analytical and research-oriented approach delivers strategic insights on your customers’ reactions to and interactions with your application. Based on the time and resources available, we choose research methods that work for you.

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    IA & Wireframes

    Ensuring that the visual structure and presentation of information on an application is intuitive and correlated with existing user mental models and expectations is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place, and at the right time. Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.

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    User Testing

    Based on the goals set at the beginning of the UX process, we help you to establish the right KPIs (Key Performance Indicators). ROSSUL conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements. We use different methods to gather user feedback that range from the remote user testing to one-on-one sessions. We’ll help you to choose one that works for you and is the most comfortable for the rest participants. We love surprises and are always open to any findings that may help us make your product better.

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    Look & Feel Design (UI)

    The visual appeal of your product has an extensive impact on users. Although a product’s Information Architecture is important, it doesn’t facilitate engagement on its own. We employ user-centered design to produce a cohesive, predictable, and desirable effect on the target audience. By targeting users on a deeper and more emotional level, we make the user experience more profound. The change in experience is accomplished by eliciting an emotional response in the user which is tied to their actions and accomplishments.

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    Front-End Code Development

    The front-end is the first thing that a user will see and interact with. With more than a decade of experience, we take a load off your shoulders by making sure your application looks and feels exactly as designed and has been properly tested on platforms of your choice. Using the latest technologies, we make sure the design is translated into a functioning code at the pixel level. We code strictly in accordance with current standards and support you during an integration with the back-end system.

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    Integration Support

    Our designs and code come with a 60-day warranty period that ensures you have enough time to discover any imperfection. We provide technical support and assistance during back-end integration to help make you completely worry-free.

Benefits

UX and UI Design for Enterprise and SAAS Web/Mobile

  • Increase user satisfaction

    Applications that better integrate user interface and user experience are easier to interact with, less prone to error, and ultimately more likely to generate satisfied users.

  • Reduce development costs

    Up to 15% of all projects are abandoned at some stage in the development lifecycle. ROSSUL’s comprehensive web application user interface design services streamline the development process and ensure all aspects work together to support the success of your project.

  • Deliver a strong ROI

    Comprehensive web application interface design services deliver a better finished product in a more efficient, cost-effective manner. This leads to a stronger return on your investment and more value for your development dollar.